Edenrobe which is one of the leading manufacturers and retailers of quality clothing for kids, women and men in Pakistan has launched and expanded its new brand, Furor. The brand offers high end casual clothing for men and aims to bridge the gap in the casual clothing in Pakistan.
Furor is a brand for fashion lovers and its mission is to connect to the market through its products. “Furor’s communication and marketing strategy will differ from all the current competitors and everyone will see that.” – Director Operations of Furor, Fahad Dandia. Furor stores will be available at Lucky One (Karachi), Boulevard Mall (Hyderabad), Giga Mall (Islamabad), Chen One Tower (Multan) and Emporium Mall (Lahore).
The brand launch event was a star studded evening with Faizan Haq and Hira Hussain as hosts and a super fun showdown between the two amazing Umair Jaswal and Mikaal Zulfiqar who competed for the title of Furor Man. There was a musical dance performance as well to unveil the brand along with contest, games and giveaways. Other renowned media stars included Shamoon Abbasi, Sumbul Iqbal, Aiman and Minal Khan, child artist Maryam who made the event more lively with their presence.
Furor website: http://www.furorjeans.com
Facebook page: http://www.facebook.com/furor