Food, my thoughts, Pakistan

Reviving lost tradition 

A good neighbourhood is about sharing moments of happiness and grief, helping each other and of course sharing great food. I have lived among the neighbours who have always been so hospitable and close. Infact, I used to eat at a neighbour’s, almost daily, as their daughter was my childhood friend. Those were the time when guests & neighbors were considered blessings than burden. People used to respect the fact that sharing meals is a source of spreading happiness.

Similarly, I have a neighbour family friend who used to bake yummy cakes and pizzas and share with my family like regularly. As a thank you note, the foodie boy was treated with delicious Karhi, Biryani, Baisan ki roti, haleem (made by mom) occasionally. This oldie goldie ‘mohalla’ (neighbourhood) system was kinda blessing and had kept people united for ages. Not to forget the fact that I grew up in a neighbourhood having cross-sect families, but no dispute ever. Unity and tolerance had been the keys to that strong bond.

What made me share these stories from my childhood diaries is the latest Shan Foods TVC that has stirred the right chord and won millions of hearts across the world. Sharing food among neighbors is Sunnah and falls under Huqooq-ul-Ibaad. The lively TVC revolves around the concept of keeping friendly relations with neighbors especially when a family is a total foreigner and wants to hang out, at that moment the idea of sharing food came as an ice breaker. 


It is an undenying fact that Pakistani culture is a mix of rich heritage, cross nationalities and vast traditions wherein brand like Shan foods is reviving the long lost tradition of mohalla system and educating people to share happiness through sumptuous food made with pure love. It turned out as a breath of fresh air and made so many hearts nostalgic giving them a strong thought to refresh this beautiful tradition and pass on happiness among their neighbors.

TVC Link: https://www.facebook.com/ShanFoods/videos/1486931798023848/

#shanfoods #KhaanaWithParosi #OSTShan 

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